2009

food52 is a hybrid recipe site, crowd-sourced cookbook project, sophisticated food blog, boutique, and community of serious home cooks. Accomplished food editors/writers Amanda Hesser and Merrill Stubbs came to us with a daring, brilliant idea. We designed their branding, gave structure to this complex mix, and over a period of five months designed and built the food52 web site. Recipe contests run every week for a year, and the winning recipes are included in an actual cookbook. We filled it out with features so that along the way you can post your recipes to facebook and twitter, cook from your laptop without smearing egg on the trackpad, and follow your favorite cooks. food52 is a place to keep your favorite recipes, try new ones, and follow some exciting talk about food and cooking.